At Subtle Savage, we don’t just make T-shirts—we make a statement. We’re a family-owned and operated brand built for those who refuse to fit into a box. Our designs blend sharp wit, rugged individuality, and a quiet kind of strength—the kind that doesn’t need to be loud to be respected.

Founded by a family with deep roots in the firearms, self-defense, and business world, we believe in being prepared, being bold, and standing for what matters. From our T-shirts, tanks, hoodies, and long sleeves to our handheld tools for self-defense and dirty jobs, everything we create is designed to embody grit, resilience, and a bit of rebellious spirit.

Our team is as real as it gets. Phil Roux, an Army veteran, former police officer, and body armor designer, holds multiple patents in ballistic protection. He and his wife, Lisa Roux, own and operate one of the largest indoor shooting range brands in Arizona, where they lead with purpose, pushing boundaries in business and self-reliance. Lisa is an entrepreneur with a passion for leadership, personal growth, and proving that confidence and capability go hand in hand.

Our son, Nick Roux, a Navy veteran with an eye for killer design, leads the creative charge, making sure every piece of apparel and gear speaks to those who live with purpose.

We’re not for everyone, and that’s exactly the point. If you believe in standing strong, moving with intention, and never backing down—you’ve found your people.

Welcome to Subtle Savage.